The practice and pragmatics of Scandinavian research in rhetoric. Audience studies in Scandinavian rhetorical scholarship
DOI:
https://doi.org/10.29107/rr2023.4.1Słowa kluczowe:
badania audytorium, egalitaryzm, retoryka codzienności, retoryka praktyczna, studia nad retorycznym odbioremAbstrakt
W artykule ukazane zostały związki między skandynawskimi cechami kultury, naukowymi badaniami praktyk retorycznych oraz rosnącym ostatnio zainteresowaniem metodami analizy audytorium. Skandynawia ma długą tradycję retoryki praktycznej, a zgodnie z narzędziem porównywania kultur opracowanym przez Geerta Hofstedego, charakteryzuje się egalitaryzmem, wysokim poziomem zaufania, niskimi wynikami w zakresie dystansu władzy i męskości. Odzwierciedleniem tego, jak sugeruję, jest zainteresowaniecodziennymi, praktycznymi funkcjami retoryki, co skłania do badań nad audytorium.
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