Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 “Welcome to the New Moderates” Speech

Tommy Bruhn

Abstrakt


W artykule omówiono, w jaki sposób retorycznie dwuznaczne akty mowy mogą pełnić rolę zapobiegawczą w rozwoju potencjalnego konfliktu w partii politycznej i jak takie działania mogą wpływać na etos lidera. Autor ukazuje, jak retorycznie dwuznaczne przemówienie może być sposobem na rozegranie retorycznego przywództwa i komunikowanie demokratycznego etosu, przy jednoczesnym motywowaniu do uczestnictwa we wspólnym działaniu dla celów rozumianych inaczej przez różnych odbiorców.


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DOI: https://doi.org/10.29107/rr2019.2.2

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